About Us

The Bookstore and The Everything Store

Amazon started with books. We're starting with non-subscription DTC forecasting. Same playbook: prove the core technology works, then expand to everything.

Our Mission

Warehouse-Native Forecasting

Most forecasting tools force you to send your data to their cloud. That means security reviews, compliance headaches, and vendor lock-in. We built StratTab differently.

Our container runs in your environment — Snowflake, BigQuery, Databricks, or Postgres. Your data never leaves your infrastructure. You get granular customer × product × week predictions written directly to your warehouse.

Query the synthetic fact table with SQL. Join it to your existing dimension tables. Use any BI tool you already have. No black boxes. No data exports. Just predictions where you need them.

“The best time to plant a tree was 20 years ago. The second best time is now.”

— Chinese Proverb

Our Values

How We Work

The principles that guide everything we do

1

Precision

We believe in the power of accurate forecasting. Every prediction we make is backed by rigorous statistical methods and continuous validation.

2

Transparency

No black boxes. We show you how our models work, what data they use, and how confident we are in every prediction.

3

Results

We measure our success by your success. Our goal is to deliver measurable improvements in forecast accuracy and business outcomes.

Impact

By The Numbers

0%
WAPE

Forecast accuracy on Olist e-commerce dataset

0.0%
Baseline WAPE

Traditional forecasting baseline

0M+
Rows Processed

Validated on real e-commerce datasets

The Team

Solo Founder + AI Amplification

Building in 2026 means AI agents handle the work of a 3-5 person team.

AP

Alex Poulton

Founder

Solo founder building StratTab nights and weekends. AI/ML engineer with a day job. Proving that AI-amplified solo founders can compete with teams.

Design Partners

Be Among the First

We're seeking 3-4 design partners to co-develop StratTab. Get significant discounts, direct input on features, and early access to the most granular forecasting platform in e-commerce.

Want To Learn More?

We'd love to hear from you. Reach out for demos, partnerships, or just to say hello.